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The service will present you with potential matches based on your location, indicated preferences, and other factors. You can also choose to match with people who attend the same Facebook events or are part of the same Facebook groups. One thing it won't show you are your existing Facebook friends—that option is turned off by default.

Online dating — the psychology (and reality)

Which is not surprising since the company has been bringing its platforms closer together in various ways all year. The social network wants to create a more dynamic and authentic experience.

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Starting today, users will have the opportunity to feature their permanent Instagram posts in their Dating profiles. By the end of the year, Facebook says it will also allow you to share Instagram or Facebook Stories. Instagram will also become part of Secret Crush , an existing Facebook Dating feature that lets users select up to nine Facebook friends they want to express an interest in—as long as that person indicates they have a crush back.

Now your Instagram followers can be Secret Crushes, too—no choosing celebrities or influencers unless they follow you, sorry! If you then pick the same person for your list, Facebook will match you together and reveal your names.

Facebook Dating Is Now Available in the US. Here’s How It Works

If the feelings are one-sided, nothing happens. Dating apps like Hinge have historically marketed themselves on their ability to match you with friends of friends—people with whom you already have existing social ties. Facebook Dating also allows you to do the opposite: You can preemptively turn off matching with friends of friends, which may be a welcome option for anyone who wants to date outside their network.

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You can also block people from seeing your Facebook Dating profile, even if you want them to still have access to your Facebook or Instagram accounts. Fifteen minutes before your date happens, that person will receive a notification reminder and access to your live location.

But unlike Find My Friends, your location is only shared for up to an hour, at least for now. You also can only match with people who are located within roughly miles of you.

Executive Summary

Facebook Dating presents matches one at a time, but it doesn't have a certain famous right-or-left swiping mechanism. Instead, to start a conversation, you need to like a person's profile or respond directly to one of their questions, photos, or Instagram posts, similar to on dating app Hinge.

So-called romance scams have been a problem online for years, including on Facebook. Facebook is entering a crowded online dating market in the US, but the company also has certain advantages weighing in its favor. It's already a unique player, since many competitors rely on its API to power their own apps. The company says it has no current plans to cut off data access to apps like Bumble and Tinder, which rely on Facebook to tell users information like whether a match has friends in common.

Trying out Tinder

All events and groups are fair game—even that concert you attended five years ago. No other dating service has that. Facebook Dating could be a significant boon for the social network. The app allows you to upload photos for the other members to vote on.

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Think of it as rapid market research for one of the most important elements of your campaign. As Scott Valdez puts it, "Online, you're only as good as your worst photo. On Match.

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However, taking into account data-based conclusions may enhance your chances. You roll the dice. Search icon A magnifying glass. Review: Features of Online Dating Site

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